A Public Policy informational microsite for marketing purposes. Succinct, to-the-point copy and a professional look.
A Public Policy informational microsite for marketing purposes. Succinct, to-the-point copy and a professional look.
Ingress was to be from marketing HTML emails only, thus the goal was to nudge users towards the "Apply" and "Request Info". Thus, redundancy in links were used to lead users to engage the Call to Action (CTA) buttons.
