Approachable yet professional. The project's primary goal was creating a user friendly, information-architecture focused hub where prospective and current students could quickly find the content they sought. You can see how thing's have changed from the old site.
The hierarchy of elements were chosen via analytics feedback. Links to the most often visited pages were sent higher up the page.
As a central hub to the university website, the redesigned homepage featured direct links to high-trafficked areas normally hidden within the navigation such as the maps, individual colleges, and event calendars. Living by the three-click rule, the redesign sought to streamline access to highly-requested content.
